Umch

Who invented meringue? Someone bloody lucky because they got to eat the first one and come up with the name. In fact, it sounds as if they initially uttered the name during the first mouthful.

Which would make a good blanket law: all new food inventions must be named immediately by the inventor while they're experiencing the inaugural gobful, to give a more accurate impression of what it actually tastes and feels like. After all, "biscuit" doesn't really describe the sensation of a biscuit. In any properly run universe, a biscuit would be called an "umch".

Charlie Brooker, today's Guardian